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Use Case: 12-Week Content Calendar (Works with Fathom or Fireflies + Gmail)

Get a 12-week content calendar from your content pillars.

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Written by Victor Couto

🔌 Works best with your inbox or call recorder. Connect Gmail, Fathom, or Fireflies and Jeremy AI finds the questions buyers keep asking, so each pillar answers one. It only reads.

Paste your content pillars. Get one file back: a pillars table, a 12-week calendar with one post idea per week and a claims check. Every idea comes from your own facts. Nothing is published.

You'll see the SAMPLE pillars pasted in with the rules, the calendar written at 6x speed, the file saved with nothing published, the pillars table, the 12-week calendar in two parts and the claims check that flags what is not provided.

What this use case does and who it's for

Most content calendars die by week two. You open a blank sheet. You write "post about results." Then you run out of ideas, or you make up a stat to fill the gap.

Jeremy AI reads your content pillars and builds the calendar for you. It uses only the facts you give it. The file has three parts:

  1. A pillars table. Three columns: pillar, source fact and formats allowed. It shows what each pillar is built on.

  2. A 12-week calendar. Four columns: week, pillar, post idea and format. One row for each of weeks 1 to 12, with one post idea per week. Each pillar gets about the same number of weeks.

  3. A claims check. Three columns: claim, source and status. Each one is "verified from pillars" or "not provided."

It's for agency owners, coaches and creators who want a steady posting plan without inventing results. You stay in charge. It's a draft. Jeremy AI doesn't publish or send anything.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • Your content pillars. The sample has four made-up pillars for a paid-ads agency: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location and the Redwood numbers. Each pillar has a fact and the formats you're willing to use (reel, carousel or email).

  • A "not provided" note for anything you don't have. The sample says past post performance, follower counts and testimonials are "not provided."

  • Your rules for what the calendar must never say. The sample uses HARD RULES: every table has 4 columns or fewer, cells of 12 words or fewer, use each pillar about equally (3 weeks each), use only facts and numbers from the pillars, never calculate a new number, never invent or round up a result, statistic, testimonial or deadline, only use the formats listed, no claims about what most people experience, no discounts, bonuses, free trials, giveaways, pauses or downgrades, and never address you by name.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.

  2. Paste the prompt below. Swap in your own company and pillars.

  3. Click Send message.

  4. Wait. The walkthrough runs this at 6x speed. In real time it took about a minute.

  5. When it says the file is saved, read the chat summary first.

  6. Open the file card and read the pillars table.

  7. Scroll to the 12-week calendar. Check each week's pillar and format.

  8. Read the claims check. Check every fact against your pillars.

The prompt

This is the exact prompt from the walkthrough. The company, the pillars and every number are SAMPLE and made up. Replace them with yours.

Act as my "Content Calendar" worker for SAMPLE Lumen Growth, a paid-ads agency for gym owners (all data below is made up). Turn the SAMPLE content pillars below into a 12-week content calendar. Create ONE file named content-calendar.md using the file tool (reply with a short summary only) with: 1) a PILLARS table with exactly 3 columns (pillar, source fact, formats allowed), 2) a 12-WEEK CALENDAR table with exactly 4 columns (week, pillar, post idea, format) with one row for each of weeks 1 to 12 with one post idea per week, 3) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). HARD RULES: every table has 4 columns or fewer, short cell text of 12 words or fewer; use each pillar about equally (3 weeks each) and use ONLY facts and numbers from the pillars, exact numbers only, never calculate a new number such as a difference, total or multiple, never invent or round up a result, statistic, testimonial or deadline, and write "not provided" if something is missing; only use the formats listed; no general claims beyond the pillars and no claims about what most people experience; never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is published or sent.
PILLARS (SAMPLE):
1) One campaign per location. Fact: SAMPLE Redwood Fitness Studio runs 3 locations with one campaign each. Formats: reel, carousel.
2) Keep the 2 best ads and stop the rest. Fact: the case kept 2 best ads and stopped the rest over 90 days. Formats: carousel, email.
3) One booking page per location. Fact: each of the 3 locations has its own booking page. Formats: reel, email.
4) The Redwood numbers. Fact: cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget. Formats: carousel, email, reel.
Past post performance, follower counts and testimonials: not provided.

Prompting tips and how to adapt it

  • Give each pillar one real fact. "Cost per member $190 to $128" beats "great results."

  • List the formats per pillar. The sample says reel, carousel or email. It won't use anything else.

  • Split the weeks evenly. The prompt says use each pillar about equally, 3 weeks each. With four pillars that makes 12 weeks.

  • Ask for one row per week. The prompt says one row for each of weeks 1 to 12 with one post idea per week. That keeps it easy to scan.

  • Keep cells short. The prompt says 12 words or fewer. Short cells fit the file panel with nothing cut off.

  • Ban new numbers. The prompt says never calculate a new number like a difference, total or multiple. It can only use the stated numbers, like $190 to $128 and 6 to 17.

  • Say what's not provided. "Past post performance, follower counts and testimonials: not provided." Then it won't guess.

  • Ban invented proof. The prompt says never invent a result, statistic, testimonial or deadline.

  • Ask for the claims check. It's how you confirm every fact in a couple of minutes.

  • Adapt it. Change the number of weeks, the pillars or the formats. Use it for a coach, a studio or your own agency.

The result to expect

One Markdown file named content-calendar.md, titled "SAMPLE Lumen Growth - 12-Week Content Calendar." The top says it's a draft and nothing is published or sent. With the sample pillars you should see:

  • A 3-column pillars table with four rows. Each row has the pillar, its source fact and the formats allowed. For example, "One campaign per location" with "Redwood Fitness Studio runs 3 locations with one campaign each" and "reel, carousel."

  • A 4-column, 12-week calendar. Weeks 1 to 12, each with a pillar, a short post idea and a format. The pillars rotate, so each one shows up in 3 weeks. For example, week 1 is "How Redwood runs one campaign per location" as a reel. Week 2 is "Redwood cost per member went $190 to $128" as a carousel. Week 3 is "Why the case kept 2 best ads and stopped the rest" as a carousel. Week 4 is "Inside Redwood's booking page setup per location" as a reel. Every format is one the pillar allows.

  • A 3-column claims check. The 3 locations with one campaign each, the 2 best ads, the booking page per location, the cost per member change, the 6 to 17 new members per month and the $4,000 monthly ad budget are "Verified from pillars." Past post performance, follower counts and testimonials are "Not provided."

The chat reply summarizes the file and offers quick follow-ups, like swapping some formats or rewriting the post ideas. Nothing is published or sent.

These are sample results from a made-up agency. Wording changes from run to run. Read every line before you use it. Check that each post idea says what the pillar says and no more. In the sample, "6 to 17 new members per month" is a change over time, so an idea that says a gym "gets" that many reads shorter than the fact. Reword it. Then add your own voice.

Common mistakes and fixes

  • A new number appears. Delete it. Remind it: "Use only numbers stated in the pillars. Never calculate a new number."

  • A week is missing or doubled. Say: "Give me exactly one row for each of weeks 1 to 12."

  • One pillar is used too much. Say: "Use each pillar equally, 3 weeks each."

  • A format you didn't list shows up. Say: "Only use the formats listed for each pillar."

  • A result or testimonial is invented. Delete it. Remind it: "Never invent or round up a result, statistic, testimonial or deadline."

  • It fills in your follower counts. Say: "Write 'not provided' for anything the pillars don't say."

  • A post idea makes a general claim. Delete it. Remind it: "No claims about what most people experience."

  • An offer or giveaway appears. Delete it. Remind it: "Never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades."

  • A cell is too long. Say: "Keep every cell to 12 words or fewer."

  • The table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."

  • You post it as is. Don't. Edit each idea so it sounds like you.

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