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Use Case: The Offer Ladder Map (Works with Stripe or Whop + Your CRM)

Turn one offer into a 3-tier ladder with the LTV math.

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Written by Victor Couto

🔌 Works best with your CRM or payments. Connect your CRM, Stripe, or Whop and Jeremy AI sees what you sell and what it pays. It only reads.

Turn one offer into a 3-tier ladder, with the LTV math and a picture.

You'll see the offer pasted in, the LTV table, the tier cards and the infographic.

What this use case does and who it's for

You describe the one offer you sell today. Jeremy AI designs a 3-tier ladder around it: your existing offer, a continuity tier and a rich-person tier. It shows the lifetime value math in a table you can check. Then it draws the ladder as an infographic you can drop into a deck.

It's for info-business owners and agency owners with one offer. People keep asking you "what's next?" And you know the real money is in lifetime value, not the first sale.

The prompt locks the formula. So you see the math, not vibes.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • Your current offer, price and refund rate.

  • How many customers you get per month, and what each costs you to acquire.

  • What customers ask for after they finish.

  • Two assumptions you can test: what share of customers would join a continuity tier, and what share would buy a top tier.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI and go to Chats.

  2. Click Create a new chat.

  3. Paste prompt 1. Swap in your own offer, prices and numbers.

  4. Click Send message. Wait about 1 to 2 minutes.

  5. Scroll the LTV table, then the three tier cards, then the 30-day risk tests.

  6. Paste prompt 2 and send. Wait about 2 to 3 minutes.

  7. Open the infographic in the viewer.

The prompts

Prompt 1 is the exact prompt from the walkthrough. The business, the prices, the 30% continuity take rate and the 3% rich-tier rate are all SAMPLE assumptions. Replace them with yours.

Build a 3-tier offer ladder with the LTV math for this SAMPLE business (made-up). Use ONLY the facts below. Do the math exactly as written. Don't invent proof, testimonials or results.
BUSINESS: SAMPLE Freelance Design Accelerator. Current offer: 8-week group program for freelance designers (2-5 years in, making $3-8k/month) who want to go from 3 clients to 10. Price $1,500 paid in full. 40 new customers a month. Refund rate 5%. Cost to acquire a customer $500. After the program, customers ask: "What's next?", "Can you review my pricing?", "Can I get done-with-me help landing bigger clients?"
THE LADDER TO DESIGN (keep these prices):
- Tier 1 (existing): the $1,500 program.
- Tier 2 (back end, continuity): $297 per month. ASSUME 30% of customers join and stay 6 months on average.
- Tier 3 (rich-person tier): $15,000 done-with-me, limited seats. ASSUME 3% of customers buy it.
LOCKED MATH (show the table, don't change the formulas):
LTV per customer = (1,500 x (1 - 0.05 refund)) + (0.30 x 297 x 6) + (0.03 x 15,000)
Then: LTV with the ladder vs Tier 1 only; monthly revenue at 40 new customers; LTV to cost-to-acquire ratio for both.
For each tier give: name, who it's for, what's included (3 bullets, only what the business plausibly delivers), the one-line pitch, and the moment in the customer journey when we offer it. End with the 3 biggest risks to the assumptions and how to test each in 30 days. Format: a clean table for the math, then the tier cards. Mark every assumption with [ASSUMPTION].

Prompt 2 draws the ladder. Update the step labels to match your tiers.

Make a clean infographic image of this 3-tier ladder as 3 rising steps (vertical 4:5). Step labels only: "Step 1: The Program $1,500", "Step 2: The Continuity $297/mo", "Step 3: The Inner Circle $15,000". Dark navy background, one bright accent color, big readable type, small "SAMPLE" label in a corner. Keep text minimal and spelled exactly as written. No people, no logos.

Prompting tips and how to adapt it

  • Keep the locked formula. "Do the math exactly as written" is why the table is checkable.

  • Mark every assumption. The prompt asks for [ASSUMPTION] tags. That keeps guesses visible.

  • Use real take rates when you have them. The 30% and 3% are examples. Replace them with your own numbers, or your best estimate.

  • Keep your prices. "Keep these prices" stops Jeremy AI from changing them.

  • Feed it your customers' questions. The "what's next?" questions tell Jeremy AI what the next tiers should be.

  • Ask for risks. The last line gives you the 3 biggest risks and a 30-day test for each. Don't skip it.

  • Keep the picture text short. Spell out each label exactly, as the sample does.

The result to expect

A clean table for the math, then three tier cards. Each card has a name, who it's for, three bullets, a one-line pitch and the moment you'd offer it. At the end, the three biggest risks, with a 30-day test for each.

With the sample numbers:

  • LTV with the ladder is about $2,410. The single offer is $1,425. That's about +69%.

  • Monthly revenue at 40 customers is about $96k with the ladder against $57k without it.

  • LTV to cost to acquire is about 4.8x against 2.9x.

Then a vertical, 4:5 infographic with three rising steps.

These are sample numbers and example assumptions. Replace them with your own before you make any decisions. The continuity and top-tier money arrives over time, so "monthly revenue" is a steady-state estimate.

Common mistakes and fixes

  • The table doesn't match the formula. Numbers can vary between runs. Check it by hand. If it's off, send the prompt again.

  • A label on the image is misspelled. Text in generated images can slip. Check all three labels and send prompt 2 again if one's wrong.

  • You treated the assumptions as facts. They're examples. Test them with the 30-day tests.

  • Jeremy AI invented proof. Keep "Don't invent proof, testimonials or results" in the prompt.

  • Nothing's published. This is a plan and a picture. You build the tiers yourself.

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