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Use Case: Sales Page Outline (Works with Fathom or Fireflies + Your CRM)

Get a section-by-section sales page outline and 3 headlines.

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Written by Victor Couto

🔌 Works best with your inbox, CRM or call recorder. Connect Gmail, GoHighLevel, Fathom, or Fireflies and Jeremy AI pulls the questions buyers really ask. It only reads.

Paste your offer facts. Get one file back: a section-by-section sales page outline, three headline options, a missing-proof list and a claims check. It restates only your facts. Nothing is published or sent.

You'll see the SAMPLE offer facts pasted in with the rules, the outline built in about 4 seconds on screen (the real wait was about 73 seconds), the file saved with nothing published, the seven-section outline, the three headlines using only stated numbers, the missing-proof list and the claims check.

What this use case does and who it's for

You know what you sell. The page is where it gets messy. You stare at a blank doc. You start writing a problem section with pain points you made up. You add a testimonial you don't have yet. Then the page says things you can't back up.

Here's the shortcut. Write down the facts you can state. Jeremy AI turns them into a page plan you can write from. Four parts:

  1. A section outline. Four columns: order, section, purpose and facts used. Seven sections, in this order: hero, problem, the 3 changes, example, who it's for, what happens next and FAQ.

  2. Headline options. Three options for the hero. Each uses only numbers you stated.

  3. A missing-proof list. Everything the page would need that you didn't provide. Each item is marked "not provided."

  4. A claims check. Three columns: claim, source and status. Every claim ties back to a fact you gave.

It's for agency owners, coaches and course creators who are about to write a sales page. It's a draft. Jeremy AI doesn't publish or send anything.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • Your offer facts. The sample is made up: SAMPLE Lumen Growth, a paid-ads agency for gym owners. It lists the audience, the 3 changes, one example, the next step and how reporting works.

  • Honest gaps. The sample marks customer pain points, testimonials, price, guarantee terms, logos and review counts as "not provided." That's on purpose. If you don't have it, say so.

  • The rules for what the outline must never do. The sample uses HARD RULES: never turn a fact into a promise, never use words like "guarantee," "typically," "usually" or "most," never calculate a new number, never invent a result, testimonial, price, deadline, pain point or statistic, no offers, and never address you by name.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.

  2. Paste the prompt below. Swap your own offer facts in where the sample ones are.

  3. Click Send message.

  4. Wait. The walkthrough speeds this part up. In real time it took a little over a minute.

  5. When it says the file is saved, read the chat summary first.

  6. Open the file card and read the section outline.

  7. Scroll to the headline options, the missing-proof list and the claims check.

The prompt

This is the exact prompt from the walkthrough. The agency, the facts and every number are SAMPLE and made up. Replace them with yours.

Act as my "Sales Page Outline" worker for SAMPLE Lumen Growth, a paid-ads agency for gym owners (all data below is made up). Turn the SAMPLE offer facts below into a section-by-section sales page outline. Create ONE file named sales-page-outline.md using the file tool (reply with a short summary only) with: 1) a SECTION OUTLINE table with exactly 4 columns (order, section, purpose, facts used), 7 sections in this order: hero, problem, the 3 changes, example, who it is for, what happens next, FAQ, 2) HEADLINE OPTIONS: 3 options for the hero, each using only numbers stated below, 3) a MISSING PROOF list of everything the page would need that is not provided, each marked "not provided", 4) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). The "facts used" cell lists only stated facts, or "not provided" if the section has none. The MISSING PROOF list contains only the items stated as not provided in the facts (pain points, testimonials, price, guarantee terms, logos, review counts, scoreboard content). Write number ranges exactly with "to" as stated (such as $190 to $128 and 6 to 17), never with a dash. HARD RULES: never turn a fact into a promise, never use words like "guarantee", "typically", "usually" or "most"; never infer a tool, owner or detail not stated; write "not provided"; every table has 4 columns or fewer, short cell text of 12 words or fewer; exact numbers only, never calculate a new number such as a total, difference or multiple, never invent a result, testimonial, price, deadline, pain point or statistic; no general claims beyond the facts and no claims about what most owners experience; never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is published or sent.
OFFER FACTS (SAMPLE):
- Audience: gym owners with 2 or more locations.
- The 3 changes: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location.
- Example: SAMPLE Redwood Fitness Studio, 3 locations, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget, 90 days.
- Next step: book a 20-minute strategy call, led by Dana K.
- Reporting: a monday scoreboard (its content is not provided).
- Customer pain points, testimonials, price, guarantee terms, logos and review counts: not provided.

Prompting tips and how to adapt it

  • List the facts first. One bullet per fact. The outline can only use what's there. If a section has no fact behind it, it says "not provided." In the sample, that's the problem section and the FAQ.

  • Name what's missing. The prompt lists the gaps: pain points, testimonials, price, guarantee terms, logos, review counts and scoreboard content. They land in the missing-proof list. That's your to-do list before you publish.

  • Write ranges with "to." The prompt says to write ranges exactly like "$190 to $128" and "6 to 17," never with a dash. Your page copy then matches your facts.

  • Ban new numbers. The prompt says never calculate a total, difference or multiple. The sample numbers appear as given: $190 to $128, 6 to 17 new members per month, a $4,000 monthly ad budget and 90 days.

  • Ban promise words. The prompt says never use "guarantee," "typically," "usually" or "most." That stops soft claims from sneaking in.

  • Keep cells short. The prompt says 12 words or fewer per cell and 4 columns or fewer per table.

  • Use the claims check. It's how you confirm every line in a couple of minutes.

  • Adapt it. Swap in any offer: a course, a coaching program, a retainer or an event. Keep the seven sections or change the order to fit your page.

The result to expect

One Markdown file named sales-page-outline.md, titled "Sales Page Outline: SAMPLE Lumen Growth." It starts with "Draft only. Nothing is published or sent." With the sample data you should see:

  • A 4-column section outline with seven rows. Hero: gym owners with 2 or more locations. Problem: not provided. The 3 changes: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location. Example: SAMPLE Redwood Fitness Studio, 3 locations and its numbers. Who it's for: gym owners with 2 or more locations. What happens next: book a 20-minute strategy call, led by Dana K, and a Monday scoreboard with its content not provided. FAQ: not provided.

  • Three headline options. Each uses only stated numbers. For example: "Gym owners with 2 or more locations: book a 20-minute strategy call."

  • A missing-proof list. Seven items, each marked "not provided": pain points, testimonials, price, guarantee terms, logos, review counts and scoreboard content.

  • A 3-column claims check. The audience, the 3 changes and the next step are marked "Stated." The Redwood numbers are marked "Stated, example only." The Monday scoreboard is "Stated, content not provided." Pain point, testimonial, price, guarantee and logo claims are "not provided."

The chat reply summarizes the file and offers a follow-up, like reworking a section. Nothing is published.

These are sample results from a made-up agency. Wording changes from run to run. Read every line before you build your page.

Common mistakes and fixes

  • A pain point or testimonial shows up that you never gave. Delete it. Say: "Never invent a pain point, testimonial or statistic. Write 'not provided.'"

  • A price or guarantee appears. Delete it. Remind it: "Never invent a price or guarantee terms."

  • Ranges are written with a dash. Say: "Write ranges exactly with 'to,' never with a dash."

  • A new number appears. Delete it. Remind it: "Never calculate a new number such as a total, difference or multiple."

  • "Guarantee," "typically," "usually" or "most" appears. Delete it. Remind it: "Never use these words."

  • A headline sounds like a promise. Rewrite it. Remind it: "Never turn a fact into a promise."

  • A table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."

  • An offer shows up. Delete it. Remind it: "Never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades."

  • You publish it as is. Don't. Read it once, fill the gaps, then build your page yourself.

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