đ Works best with your CRM. Connect GoHighLevel or HubSpot and Jeremy AI reads what your leads ask, so the lead magnet answers it. It only reads.
Paste a short offer. Get one file back: a lead magnet plan, a 5-page outline, opt-in page copy and a claims check that shows what came from your offer. Nothing is published.
You'll see the SAMPLE offer pasted in with the rules, the plan built at 4x speed, the file saved with nothing published, the lead magnet table, the 5-page outline, the opt-in copy from headline to privacy line and the claims check that flags what is not provided.
What this use case does and who it's for
You know you need a lead magnet. Then you stall on the format, the title and what goes on each page. Then the opt-in page needs a headline, bullets and a privacy line. Or you ask a tool and it invents a review, a download count or a guarantee you never had.
Jeremy AI reads your offer and builds the plan for you, using only what's in your offer. The file has four parts:
A lead magnet table. Three columns: item, choice and why. It covers the format, the title and the promise.
A 5-page outline. Three columns: page, heading and what it covers.
Opt-in page copy. One headline, one sub-headline, three bullets, a form button label and a short privacy line.
A claims check. Three columns: claim, source and status. Each one is stated in your offer or "not provided."
It's for agency owners, coaches and consultants who want a simple guide that brings in leads. You stay in charge. It's a draft. Jeremy AI doesn't publish or send anything.
What you need before you start
A Jeremy AI account. Nothing to connect to try the sample.
Your offer. The sample is for a made-up ad agency for gym owners. It has the audience (gym owners with 2 or more locations), the lead magnet idea (a short PDF guide called a "3-Change Ad Checklist"), what it covers (one campaign per location, keep the 2 best ads and stop the rest, one booking page per location) and the example inside (SAMPLE Redwood Fitness Studio, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget, 90 days).
The next step after opt-in. The sample is to book a 20-minute strategy call.
A "not provided" note for anything you don't have. The sample says reviews, past results of the agency and download counts are "not provided."
Your rules for what the plan must never say. The sample uses HARD RULES: every table has 4 columns or fewer, use only facts and numbers from the offer, never calculate a new number (a difference, total or multiple), never invent or round up a result, number, testimonial, deadline or guarantee, the guide only describes what it covers, no promises about what readers will achieve, no discounts, bonuses, free trials, giveaways, pauses or downgrades, and never address you by name.
How to set it up
You use the default Jeremy AI worker. There's nothing to build.
Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.
Paste the prompt below. Swap in your own agency, audience and offer.
Click Send message.
Wait. The walkthrough runs this at 4x speed. In real time it took about 40 seconds.
When it says the file is saved, read the chat summary first.
Open the file card and read the lead magnet table.
Read the 5-page outline, then the opt-in copy.
Read the claims check. Check every number against your offer.
The prompt
This is the exact prompt from the walkthrough. The company, the offer and every number are SAMPLE and made up. Replace them with yours.
Act as my "Lead Magnet Builder" worker for SAMPLE Lumen Growth, a paid-ads agency for gym owners (all data below is made up). Turn the SAMPLE offer below into a lead magnet plan and opt-in page copy. Create ONE file named lead-magnet.md using the file tool (do not paste its contents in chat, reply with a short summary only) with: 1) a LEAD MAGNET table with exactly 3 columns (item, choice, why), covering format, title and promise, 2) a 5-PAGE OUTLINE table with exactly 3 columns (page, heading, what it covers), 3) OPT-IN PAGE COPY: one headline, one sub-headline, 3 bullets, a form button label and a short privacy line, 4) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). HARD RULES: every table has 4 columns or fewer, short cell text; use ONLY facts and numbers from the offer, exact numbers only, never calculate a new number such as a difference, total or multiple, never invent or round up a result, number, testimonial, deadline or guarantee, and write "not provided" if something is missing; the guide only describes what it covers, no promises about what readers will achieve and no claims about what most people experience; never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is published or sent.
OFFER (SAMPLE):
- Audience: gym owners with 2 or more locations.
- Lead magnet idea: a short PDF guide called a "3-Change Ad Checklist".
- Content it covers: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location.
- Example inside: SAMPLE Redwood Fitness Studio, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget, 90 days.
- Next step after opt-in: book a 20-minute strategy call.
- Reviews, past results of the agency and download counts: not provided.
Prompting tips and how to adapt it
Say who it's for. "Gym owners with 2 or more locations" is better than "business owners."
Name the lead magnet idea. The sample is a short PDF guide called a "3-Change Ad Checklist." You can swap in a template, a swipe file or a mini-course.
List what it covers. The outline builds a page around each item.
Give exact numbers. "$190 to $128" beats "much cheaper."
Set the next step. The sample is one 20-minute strategy call.
Ask for the file, not the chat. The prompt says to use the file tool and reply with a short summary only.
Cap the page count. The prompt says a 5-page outline. Short guides get read.
Ban new numbers. The prompt says never calculate a new number like a difference, total or multiple. It can only use the stated numbers, like $190 to $128 and 6 to 17.
Say what's not provided. "Reviews, past results and download counts: not provided." Then it won't guess.
Describe, don't promise. The prompt says the guide only describes what it covers. No promises about what readers will achieve.
Ban offers and guarantees. The prompt says no discounts, bonuses, free trials, giveaways, pauses or downgrades, and no invented deadlines or guarantees.
Keep the tables to 4 columns or fewer. That's why they fit the file panel with nothing cut off.
Ask for the claims check. It's how you confirm every number in two minutes.
Adapt it. Use it for a webinar signup, a quiz, a free report or a challenge. Swap in your own offer.
The result to expect
One Markdown file named lead-magnet.md, titled "Lead Magnet Plan: 3-Change Ad Checklist (SAMPLE)." The top says it's a draft, nothing is published or sent, and all data is SAMPLE. With the sample offer you should see:
A 3-column lead magnet table. Format: short PDF guide, because it matches a checklist and is quick to consume. Title: "3-Change Ad Checklist," because it names the exact three changes. Title and promise: it covers three ad changes for gym owners with 2 or more locations, and it describes scope only with no outcome promises.
A 3-column, 5-page outline. Page 1 is who it's for. Pages 2 to 4 are one page for each change: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location. Page 5 is the example (SAMPLE Redwood Fitness Studio, $190 to $128 cost per member, 6 to 17 new members per month, $4,000 monthly ad budget, 90 days) and the next step, a 20-minute strategy call.
Opt-in page copy. For example, the headline "The 3-Change Ad Checklist for Gym Owners With 2 or More Locations," a sub-headline that describes the three changes, three bullets (one for each change), the button label "Get the Checklist" and a short privacy line that says how the details will be used.
A 3-column claims check. The cost per member change, the 6 to 17 new members per month, and the $4,000 monthly ad budget and 90 days are marked as stated in your offer. Agency reviews, past agency results and download counts are "Not provided."
The chat reply summarizes the file and offers quick follow-ups, like tightening the opt-in copy or changing the title angle. Nothing is published or sent.
These are sample results from a made-up agency. Wording changes from run to run. Read every line before you use it. Check the opt-in copy for a number, a promise or a guarantee that isn't in your offer. Read the privacy line, too. Replace it with the wording your own form and policy need.
Common mistakes and fixes
A new number appears. Delete it. Remind it: "Use only numbers stated in the offer. Never calculate a new number."
A review or download count shows up. Delete it. Say: "Write 'not provided' for anything the offer doesn't say."
The copy promises a result. Delete it. Remind it: "The guide only describes what it covers. No promises about what readers will achieve."
A guarantee or deadline is added. Delete it. Remind it: "Never invent a deadline or guarantee."
An offer or bonus appears. Delete it. Remind it: "Never offer discounts, bonuses, free trials, giveaways, pauses or downgrades."
The outline has more than 5 pages. Say: "Make it exactly 5 pages."
The headline is vague. Say: "Name the audience and the exact lead magnet in the headline."
It addresses you by name. Say: "Never address me by name anywhere in the chat reply or the file."
The table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."
You publish it as is. Don't. Edit the copy so it sounds like you, and write the privacy line your form actually needs.