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Use Case: Landing Page Critique and Rewrite (Works with Fathom or Fireflies + Your CRM)

Get a critique table and a rewrite built on your real offer facts.

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Written by Victor Couto

🔌 Works best with your call recorder or CRM. Connect Fathom, Fireflies, or GoHighLevel and Jeremy AI pulls the questions buyers really ask, so the rewrite answers them. It only reads.

Paste your landing page copy and your real offer facts. Get one file back: a critique table, a rewrite built only from the facts you gave it, and a claims check that flags every invented result or fake deadline for removal. Nothing is published.

You'll see the SAMPLE page copy and offer facts pasted in with the rules, the critique and rewrite written at 5x speed, the file saved with nothing published, the 4-column critique table, the rewrite that uses only the offer facts and the claims check that marks what to remove.

What this use case does and who it's for

Most landing pages fail the same way. The headline could sell anything. The subheadline promises "10x your leads" with nothing behind it. There's a "only 3 spots left" line that isn't true. The button says "Submit." Visitors don't trust it, so they leave.

Jeremy AI reads your current page copy next to your offer facts and writes the fix. The file has four parts:

  1. A critique table. Four columns: section, problem, fix and priority (HIGH, MED or LOW). It covers the headline, subheadline, bullets and button.

  2. A rewrite. A new headline, subheadline, three benefit bullets and button text.

  3. A short "why it works" note. A few lines on what changed.

  4. A claims check. Three columns: claim, source and status. Old claims with no source are marked REMOVE. Facts you gave it are marked VERIFIED. Anything you didn't give it is marked "not provided."

It's for coaches, consultants and agency owners who write their own pages. You stay in charge. It's a draft. Jeremy AI doesn't publish or send anything.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • Your current page copy: headline, subheadline, bullets and button text. The sample is a made-up page for "SAMPLE Northstar Coaching."

  • Your real offer facts, written plainly. The sample has a 12-week program, one 45-minute call per week, an investment of $6K and an audience of service business owners who want to grow with paid ads.

  • A "not provided" note for anything you can't back up. The sample says "student results: not provided."

  • Your rules for what the page must never say. The sample uses HARD RULES: use only the offer facts, exact numbers only, never invent or round up a result, testimonial, scarcity or deadline, flag invented claims as REMOVE, no claims about what most people experience, no discounts, payment plans, bonuses, refunds, free trials, pauses or downgrades, and never address you by name.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.

  2. Paste the prompt below. Swap in your own page copy and offer facts.

  3. Click Send message.

  4. Wait. The walkthrough runs this at 5x speed. In real time it took about a minute.

  5. When it says the file is saved, read the chat summary first.

  6. Open the file card and read the critique table.

  7. Read the rewrite. Compare every line to your offer facts.

  8. Check the claims check. Then edit the rewrite so it sounds like you.

The prompt

This is the exact prompt from the walkthrough. The business, the page copy and every number are SAMPLE and made up. Replace them with yours.

Act as my "Landing Page Critique and Rewrite" worker for SAMPLE Northstar Coaching (all data below is made up). Critique the SAMPLE landing page copy below and rewrite it using ONLY the offer facts. Save ONE file named landing-page-rewrite.md with: 1) a CRITIQUE table with exactly 4 columns (section, problem, fix, priority HIGH/MED/LOW), 2) REWRITE of the headline, subheadline, 3 benefit bullets (each restating an offer fact, nothing added) and button text, 3) a short WHY IT WORKS note of 3 lines, 4) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). HARD RULES: every table has 4 columns or fewer, short cell text; use ONLY the offer facts, exact numbers only, never invent or round up a result, testimonial, scarcity or deadline, and write "not provided" if something is missing; flag any invented result, fake urgency or vague claim in the old copy as REMOVE; only offer facts, no claims about what most people or students experience; never offer or mention discounts, payment plans, bonuses, refunds, free trials, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is published or sent.
OFFER FACTS (SAMPLE Northstar Coaching): 12-week program, one 45-minute call per week, investment $6K, built for service business owners who want to grow with paid ads. Student results: not provided.
CURRENT LANDING PAGE COPY (SAMPLE):
- Headline: "Unlock Your Business's Full Potential With Our Amazing Program"
- Subheadline: "We have helped hundreds of owners 10x their leads. Only 3 spots left this month!"
- Bullets: "World-class strategies", "Proven results", "Everything you need to succeed"
- Button: "Submit"

Prompting tips and how to adapt it

  • Give it the offer facts first. The rewrite can only be as good as the facts. Duration, format, price and who it's for.

  • Paste the old copy exactly. It needs the real words to find the problems.

  • Ask for a 4-column table. The prompt says every table has 4 columns or fewer. It keeps the table readable in the file panel.

  • Make it flag, not fix, invented claims. The prompt says to mark an invented result, fake urgency or vague claim as REMOVE. You see what was wrong.

  • Say what's not provided. "Student results: not provided." Then it won't make up a result to fill the gap.

  • Ban scarcity and deadlines. Add "never invent scarcity or a deadline." Fake urgency hurts trust.

  • Ban offers you don't make. The prompt says never mention discounts, payment plans, bonuses, refunds, free trials, pauses or downgrades.

  • Ask for the claims check. It's how you confirm every line on the new page is backed by a fact.

  • Ask for ONE Markdown file. Say ".md" so you can preview it in the file card.

  • Adapt it. Use it for a sales page, an application page or an ad landing page. Swap in your own sections.

The result to expect

One Markdown file named landing-page-rewrite.md, titled "Landing Page Critique and Rewrite: SAMPLE Northstar Coaching." With the sample page you should see:

  • A 4-column critique table. Four rows: Headline, Subheadline, Bullets and Button.

  • Headline: vague, no audience, no outcome, no offer fact. Fix: name the audience, the method (paid ads) and the structure (12 weeks). Priority HIGH.

  • Subheadline: "helped hundreds of owners 10x their leads" is an invented result, and "only 3 spots left" is fake urgency. Both must be removed. Priority HIGH.

  • Bullets: "World-class strategies," "Proven results" and "Everything you need" say nothing. Priority HIGH.

  • Button: "Submit" hides the offer. Priority MED.

  • A rewrite from the offer facts. Headline: "12-Week Coaching Program for Service Business Owners Who Want to Grow With Paid Ads." Subheadline: "One 45-minute call per week for 12 weeks. Investment: $6K." Three bullets. Button: "Start the 12-Week Program."

  • A "why it works" note. A few lines on what changed.

  • A claims check. The two invented claims and the vague bullets are marked REMOVE. The 12-week program, the one 45-minute call per week, the $6K investment and the audience are marked VERIFIED against your offer facts. Student results are marked NOT PROVIDED.

The chat reply confirms what was removed and that nothing was published.

These are sample results from a made-up business. Wording changes from run to run. Read every line before you use it. In the sample, two things go past the facts. The first bullet says "12 weeks of structured coaching." The offer facts never say "structured." The "why it works" note also says the page "builds trust" and that unqualified traffic "self-selects out." Those are predictions, not facts. Delete a word like "structured" or reword it to match your facts. Treat the "why it works" note as a reason for the change, not a promise.

Common mistakes and fixes

  • The rewrite adds a word or claim that isn't in your facts. Delete it. Remind it: "Use only the offer facts. Add no adjectives that aren't in them."

  • An invented result or fake deadline stays in. Remind it: "Mark any invented result, scarcity or deadline REMOVE. Never reuse it."

  • The why-it-works note promises an outcome. Delete it or soften it. Remind it: "No claims about what visitors or students experience."

  • A number looks wrong. Check the claims check against your offer facts. Ask: "Recheck every number and show its source."

  • The price is missing or rounded. Say: "Show the investment exactly as given."

  • A discount, payment plan or bonus appears. Delete it. Remind it: "Never offer or mention discounts, payment plans, bonuses, refunds, free trials, pauses or downgrades."

  • The table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."

  • The tone is wrong. Ask: "Rewrite the headline in a plainer voice. Keep the same facts."

  • Real client results in a test. For practice, use made-up facts and label them SAMPLE.

  • You publish it word for word. Don't. Edit it so it sounds like you.

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