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Use Case: Webinar Follow-Up Sequence (Works with Your CRM)

Write one follow-up email for each webinar attendee segment.

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Written by Victor Couto

🔌 Works best with your webinar tool and CRM. Connect Zoom or your CRM and Jeremy AI sorts your attendees for you. It sends nothing.

Paste your webinar attendee data. Get one file back: a segments table, one short email per segment and a claims check that shows what came from your data. Nothing is sent.

You'll see the SAMPLE attendee data pasted in with the rules, the sequence built at 3x speed, the file saved with nothing sent, the segments table, all three emails readable and the claims check that flags what is not provided.

What this use case does and who it's for

A webinar ends and the follow-up stalls. You have three groups of people. Some stayed to the end. Some left early. Some never showed. Each group needs a different note. So you write one generic email, or you ask a tool and it adds a result you never had, a deadline you never set or a bonus you'd never offer.

Jeremy AI reads your attendee data and writes the sequence for you, using only what's in your data. The file has three parts:

  1. A segments table. Four columns: segment, how many people, who and send timing.

  2. One email per segment. Three emails, each under 90 words, each with a subject line and one call to action: book a 20-minute strategy call.

  3. A claims check. Three columns: claim, source and status. Each one is covered, from the webinar or "not provided."

It's for agency owners, coaches and consultants who run webinars. You stay in charge. It's a draft. Jeremy AI doesn't send anything.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • Your attendee data. The sample is for a made-up ad agency for gym owners. It has the webinar title and host, what the webinar covered (one campaign per location, keep the 2 best ads and stop the rest, one booking page per location) and the example shared (SAMPLE Redwood Fitness Studio, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget).

  • Your segments with exact counts and timing. The sample has 42 who attended full (send 1 day after), 18 who left early (send 1 day after, with the replay link and the example numbers) and 25 no-shows (send the replay link 2 days after).

  • Your link text. The sample uses [REPLAY LINK] and [BOOKING LINK] as placeholders.

  • A "not provided" note for anything you don't have. The sample says past results of the agency and attendee names are "not provided."

  • Your rules for what the plan must never say. The sample uses HARD RULES: every table has 4 columns or fewer, use only facts and numbers from the data, never calculate a new number (a difference, total or multiple), never invent or round up a result, number, testimonial or deadline, say only what the webinar covered, no promises about what attendees will achieve, no discounts, bonuses, free trials, giveaways, pauses or downgrades, and never address you by name.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.

  2. Paste the prompt below. Swap in your own agency, webinar and segment data.

  3. Click Send message.

  4. Wait. The walkthrough runs this at 3x speed. In real time it took about 40 seconds.

  5. When it says the file is saved, read the chat summary first.

  6. Open the file card and read the segments table.

  7. Read each of the three emails.

  8. Read the claims check. Check every number against your data.

The prompt

This is the exact prompt from the walkthrough. The company, the webinar and every number are SAMPLE and made up. Replace them with yours.

Act as my "Webinar Follow-Up" worker for SAMPLE Lumen Growth, a paid-ads agency for gym owners (all data below is made up). Turn the SAMPLE attendee data below into a follow-up sequence. Save ONE file named webinar-followup.md with: 1) a SEGMENTS table with exactly 4 columns (segment, how many people, who, send timing), 2) ONE short email per segment (3 emails, each under 90 words, with a subject line, one clear call to action: book a 20-minute strategy call), 3) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). HARD RULES: every table has 4 columns or fewer, short cell text; use ONLY facts and numbers from the data, exact numbers only, never calculate a new number such as a difference, total or multiple, never invent or round up a result, number, testimonial or deadline, and write "not provided" if something is missing; say only what the webinar covered, no promises about what attendees will achieve and no claims about what most people experience; never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is sent.
ATTENDEE DATA (SAMPLE):
Webinar: "Cut your cost per member with 3 ad changes", hosted by Dana K. It covered: one campaign per location, keep the 2 best ads and stop the rest, one booking page per location. Example shared: SAMPLE Redwood Fitness Studio, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget.
Segments:
1) Attended full (stayed to the end): 42 people. Replay link: not needed. Send 1 day after.
2) Left early (left before the examples): 18 people. Send the replay link plus the example numbers, 1 day after.
3) No-show (registered, did not join): 25 people. Send the replay link, 2 days after.
Replay link text to use: [REPLAY LINK]. Booking link text: [BOOKING LINK]. Past results of the agency and attendee names: not provided.

Prompting tips and how to adapt it

  • Give it exact counts. "42 people" beats "a big group."

  • Say what each segment gets. The sample sends the early leavers the replay link plus the example numbers. The attendees who stayed don't need the replay.

  • Set the timing. "1 day after" and "2 days after" go straight into the table.

  • Say what the webinar covered. The emails then restate only that. They don't promise what people will achieve.

  • Cap the email length. The prompt says under 90 words. Short emails get read.

  • Give one call to action. The sample is one 20-minute strategy call.

  • Use link placeholders. [REPLAY LINK] and [BOOKING LINK] keep real links out of the draft until you're ready.

  • Ban new numbers. The prompt says never calculate a new number like a difference, total or multiple. It can only use the stated numbers, like $190 to $128 and 6 to 17.

  • Say what's not provided. "Past results and attendee names: not provided." Then it won't guess.

  • Ban offers and deadlines. The prompt says no discounts, bonuses, free trials, giveaways, pauses or downgrades, and no invented deadlines.

  • Keep the tables to 4 columns or fewer. That's why they fit the file panel with nothing cut off.

  • Ask for the claims check. It's how you confirm every number in two minutes.

  • Adapt it. Use it for a workshop, a demo, a challenge or a live Q&A. Swap in your own segments.

The result to expect

One Markdown file named webinar-followup.md, titled "Webinar Follow-Up Sequence (Drafts Only, Nothing Sent)." The top restates the webinar, what it covered and the example shared. With the sample data you should see:

  • A 4-column segments table with three rows. Attended full (42 people, send 1 day after), left early (18 people, send 1 day after) and no-show (25 people, send 2 days after).

  • Three emails. Each has a subject line and one call to action to book a 20-minute strategy call with [BOOKING LINK]. For example, the email for those who stayed has the subject "The 3 ad changes, one more time" and recaps the three changes. The left-early email has the subject "You left before the numbers" and includes [REPLAY LINK] and the Redwood example: $190 to $128 cost per member, 6 to 17 new members per month, $4,000 monthly ad budget. The no-show email has the subject "You missed it, here's the replay" and includes [REPLAY LINK].

  • A 3-column claims check. The three changes covered, the cost per member change and the 6 to 17 new members per month are marked as covered or from the webinar. Past results of the agency and attendee names are "Not provided."

The chat reply summarizes the file and offers quick follow-ups, like tightening the emails or adjusting the timing. Nothing is sent.

These are sample results from a made-up agency. Wording changes from run to run. Read every line before you use it. Check each email for a number, a deadline or an offer that isn't in your data.

Common mistakes and fixes

  • A new number appears. Delete it. Remind it: "Use only numbers stated in the data. Never calculate a new number."

  • An email is over 90 words. Say: "Keep every email under 90 words and recount."

  • A deadline or offer shows up. Delete it. Remind it: "Never invent a deadline. Never offer discounts, bonuses, free trials, giveaways, pauses or downgrades."

  • A promise about results appears. Delete it. Remind it: "Say only what the webinar covered. No promises about what attendees will achieve."

  • The emails sound the same. Say: "Write each email for its segment. Say what that group did or missed."

  • It addresses you by name. Say: "Never address me by name anywhere in the chat reply or the file."

  • It makes up a testimonial or past result. Delete it. Say: "Write 'not provided' for anything the data doesn't say."

  • The table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."

  • You send it as is. Don't. Edit each email so it sounds like you, then add your real links.

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