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Use Case: The Cold-Pitch Audit Kit (Works with Your Ad Account)

Audit a prospect, then pitch them with a short personalized video.

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Written by Victor Couto

🔌 Works best with the prospect's Meta ad account, once the owner gives you access. Connect it and Jeremy AI pulls their last 30 days of spend, clicks and purchases. It only reads. Nothing changes in the account.

Audit a prospect. Pitch them with a short personalized video.

You'll see the pack pasted in, the audit, the script, and the teleprompter file opening.

What this use case does and who it's for

You paste a prospect's ad, landing page and 30-day numbers. Jeremy AI does the math and finds the biggest problem. It writes a short video script you can record, plus a short opener to send with it. Then it turns the script into a teleprompter file.

It's for agency owners and freelance media buyers who want new clients. A personalized video audit usually lands better than a cold "hey, do you need ads?" message. The hard part is knowing what to say about someone else's business. This does that part for you.

What you need before you start

  • A Jeremy AI account. Nothing to connect to try the sample.

  • The prospect's ad copy, as posted.

  • Their landing page copy above the fold.

  • Their last 30 days of numbers: spend, impressions, clicks, visits, purchases and price.

  • Anything the owner has said about their own problem.

You paste it all in. Jeremy AI doesn't browse for it.

How to set it up

You use the default Jeremy AI worker. There's nothing to build.

  1. Open Jeremy AI and go to Chats.

  2. Click Create a new chat.

  3. Paste prompt 1 below. Swap in your prospect's pack.

  4. Click Send message.

  5. Wait about 1 to 2 minutes. Scroll the audit, then the script, then the opener.

  6. Paste prompt 2 and send.

  7. Open the pitch-teleprompter.md file card. You'll see [BREATH] and [SHOW ON SCREEN] cues built in.

The prompts

Prompt 1 is the exact prompt from the walkthrough. The business, the owner and the numbers are SAMPLE data. Replace them with your prospect's.

You are helping me win a new client. I run a small ad agency. Below is a SAMPLE prospect (made-up business, no real person). Do three things, in this order, using ONLY facts in the pack. Don't invent results, stats or testimonials; anything missing goes in [brackets].
1) QUICK AUDIT: calculate their cost per purchase, click-to-purchase rate, CTR and revenue-to-spend ratio. Then name the ONE biggest problem in their ad-to-page-to-offer chain and show the evidence from their own copy. Add 2 smaller problems. Keep it to one screen.
2) SHORT VIDEO PITCH SCRIPT I can record for the owner, spoken to her by first name. Structure: open by showing I looked at her actual ad, explain one audit finding in plain English, suggest one change to test, and end with a polite next step to book a 15-minute call. No hype, no guarantees.
3) A 2-line DM/email opener to send alongside the video (draft only, I'll send it myself).
Write all three parts directly in this chat reply as plain text. Do not create a file yet and do not ask me questions.
PROSPECT PACK:
SAMPLE PROSPECT (made-up business, no real person or company)
Business: SAMPLE Calm Canvas Academy. Sells a $997 online watercolor course for beginners. Owner: "Mara" (SAMPLE). Runs Facebook and Instagram ads to a landing page, then a 5-email sequence.
THEIR AD (as posted):
Headline: "Learn Watercolor"
Primary text: "Our watercolor course has 40 video lessons, lifetime access and a private community. Enroll today and start painting. Limited time: $997."
Creative: a stock photo of a paint set. CTA button: Learn More.
THEIR LANDING PAGE (all of the above-the-fold copy):
Headline: "Welcome to Calm Canvas Academy"
Subhead: "A complete watercolor education for creative people."
Button: "Enroll Now - $997"
Below the fold: 6 bullet points listing the 40 lessons, then 3 testimonials with first names only, then a FAQ, then the same button.
THEIR LAST 30 DAYS (from their own dashboard):
Ad spend $9,000. Impressions 410,000. Link clicks 3,280 (0.8% CTR). Landing page visits 2,950. Purchases 41 ($997 each = $40,877 revenue). Refunds 9. Email list grew by 1,100.
Their own words: "We get lots of clicks but the cost per sale keeps creeping up. I think we need a bigger audience."

Prompt 2 turns the script into a teleprompter file.

Turn the video pitch script into a teleprompter file: one short line per row, a bolded [BREATH] where I should breathe, and a [SHOW ON SCREEN] note at the moment I should show her ad and her landing page. Save it as a file called pitch-teleprompter.md.

Prompting tips and how to adapt it

  • Keep "ONE biggest problem." One finding is easy to say in a short video. A list isn't.

  • Paste their words. The owner's own quote gives you something to respectfully challenge.

  • Keep it honest. The prompt says no hype and no guarantees. Leave that in.

  • Change the length. Want it shorter or longer? Add a word count to the script request.

  • Change the offer. Swap the "book a 15-minute call" line for whatever step you want them to take.

  • Use real prospects privately. Paste a real prospect's pack into your own chat, then record your video yourself.

The result to expect

You get three things in one reply, then a file.

  • The audit math. With the sample pack: cost per purchase about $219.51, CTR 0.8%, click-to-purchase about 1.25% (1.39% of landing page visits), and revenue-to-spend about 4.5x.

  • The one big problem. The ad is generic. It has a stock photo, a vague headline and a price with no outcome. The page headline doesn't repeat the ad's promise. The finding should point at the ad, the page and the offer, so the low CTR is what's driving cost.

  • A short script that shows you looked at the ad, explains one finding, suggests one change to test and ends with a polite next step.

  • A two-line opener to send with the video. It's a draft only.

  • A teleprompter file with one short line per row, [BREATH] cues and a [SHOW ON SCREEN] note.

These are sample numbers. Your prospect's numbers will differ.

Common mistakes and fixes

  • It says "broaden the audience." That may not fit this pack. Send the prompt again and ask it to ground the finding in the numbers. The "ONE biggest problem" can vary between runs.

  • The script runs long. Ask for a shorter script, or cut a line.

  • You expected it to send the message. It never sends anything. Copy the opener and send it yourself.

  • The math looks wrong. Check it against your pack. Cost per purchase is spend divided by purchases.

  • The script sounds like a promise. Cut anything that reads like hype or a guarantee before you record.

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