đ Works best with your Meta ad account. Connect it and Jeremy AI reads your best live ads and their results, so the brief starts from what already works. It only reads. Nothing changes in your account.
Paste your ad idea. Get one file back: a brief summary, a shot plan, the editor notes and a claims check. A video editor can start from it. Nothing is made up, published or sent.
You'll see the SAMPLE ad idea pasted in with the rules, the brief built in about 4 seconds on screen (the real wait was about 95 seconds), the file saved with nothing published, the brief summary, the five-shot plan with given lengths only, the editor notes with the not-provided items listed and the claims check with five not-provided rows.
What this use case does and who it's for
You have an ad idea. Your editor needs a brief. The gap between those two is where ads get delayed. The editor asks questions. You answer in three messages. Someone guesses a number. The cut comes back wrong.
Here's the fix. Write the idea once, with the facts you can state. Jeremy AI turns it into a brief your editor can work from. Four parts:
A brief summary. Three columns: item, detail and source. It covers goal, audience, length, format, platform and call to action.
A shot plan. Four columns: shot, on-screen text, voiceover line and length. One row per shot, in the order you gave, with only the lengths you gave.
Editor notes. The notes you gave, worded as given. The list ends with every item you marked "not provided."
A claims check. Three columns: claim, source and status. Anything you didn't supply, like music or brand colors, gets a row marked "not provided."
It's for agency owners and media buyers who hand ads to editors, and for coaches and course creators who run their own ads. It's a draft. Jeremy AI doesn't publish or send anything.
What you need before you start
A Jeremy AI account. Nothing to connect to try the sample.
An ad idea with the facts in it: the goal, the audience, the format, the length and the shots in order. The sample is made up: a 30-second vertical Meta ad for SAMPLE Lumen Growth, a paid-ads agency for gym owners. It has five shots.
The lengths for each shot, if you have them. The sample gives 5, 8, 8, 6 and 3 seconds.
The editor notes you already know. The sample has three: burn-in captions on every shot, the logo file in the last shot and the Redwood numbers on screen for the whole proof shot.
Honest gaps. The sample leaves music, brand colors, b-roll, voiceover talent and the delivery deadline as "not provided." That's on purpose. If you haven't decided something, say so.
The rules for what the brief must never do. The sample uses HARD RULES: restate only the stated facts, never turn a fact into a promise, never use words like "guarantee," "typically," "usually" or "most," never calculate a new number, never invent a result, testimonial, price, deadline or footage, no offers, and never address you by name.
How to set it up
You use the default Jeremy AI worker. There's nothing to build.
Open Jeremy AI. From the dashboard, type in the main box. Check the worker selector says Jeremy AI.
Paste the prompt below. Swap your own ad idea in where the sample one is.
Click Send message.
Wait. The walkthrough speeds this part up. In real time it took about a minute and a half.
When it says the file is saved, read the chat summary first.
Open the file card and read the brief summary.
Scroll to the shot plan. Check every shot and every length against your idea.
Read the editor notes and the claims check.
The prompt
This is the exact prompt from the walkthrough. The agency, the ad idea and every number are SAMPLE and made up. Replace them with yours.
Act as my "Ad Editor Brief" worker for SAMPLE Lumen Growth, a paid-ads agency for gym owners (all data below is made up). Turn the SAMPLE ad idea below into a creative brief for a video editor. Create ONE file named editor-brief.md using the file tool (reply with a short summary only) with: 1) a BRIEF SUMMARY table with exactly 3 columns (item, detail, source), covering goal, audience, length, format, platform and call to action, 2) a SHOT PLAN table with exactly 4 columns (shot, on-screen text, voiceover line, length), one row per shot in the order given, using only the lengths given, 3) EDITOR NOTES: a list of the notes given below, worded as given, 4) a CLAIMS CHECK table with exactly 3 columns (claim, source, status). The CLAIMS CHECK must include one row for each item listed as not provided (music, brand colors, b-roll, voiceover talent, delivery deadline) with status "not provided", and the EDITOR NOTES list ends with those same items marked "not provided". HARD RULES: on-screen text and voiceover lines restate only the stated facts, never turn a fact into a promise, never use words like "guarantee", "typically", "usually" or "most"; never infer a tool, owner or detail not stated; write "not provided"; every table has 4 columns or fewer, short cell text of 12 words or fewer; exact numbers only, never calculate a new number such as a total, difference or multiple (do not add up the shot lengths), never invent a result, testimonial, price, deadline or footage; no general claims beyond the facts and no claims about what most owners experience; never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades; never address me by name anywhere in the chat reply or the file. Drafts only, nothing is published or sent.
AD IDEA (SAMPLE):
- Goal: get gym owners to book a 20-minute strategy call. Audience: gym owners with 2 or more locations.
- Format: vertical video for Meta ads, length 30 seconds.
- Shots in order: (1) Hook, 5 seconds: text "3 locations, 1 campaign each". (2) Change 1, 8 seconds: one campaign per location, screen recording of Meta Ads Manager. (3) Change 2, 8 seconds: keep the 2 best ads and stop the rest. (4) Proof, 6 seconds: SAMPLE Redwood Fitness Studio, cost per member $190 to $128, 6 to 17 new members per month, $4,000 monthly ad budget, 90 days. (5) Call to action, 3 seconds: book a 20-minute strategy call.
- Editor notes given: burn-in captions on every shot; logo file lumen-logo.png in the last shot; keep the Redwood numbers on screen for the whole proof shot.
- Music, brand colors, b-roll, voiceover talent and the delivery deadline: not provided.
Prompting tips and how to adapt it
Give the shots in order, with lengths. The prompt says one row per shot, in the order given, using only the lengths given. If you leave a length out, you want it to say "not provided," not guess one.
Don't let it add up the shots. The prompt says never calculate a total, difference or multiple. The sample says 30 seconds. It does not add 5, 8, 8, 6 and 3 for you. If your lengths don't match your total, that's your call, not the tool's.
Name the gaps. List what you haven't decided. In the sample that's music, brand colors, b-roll, voiceover talent and the delivery deadline. Each one lands in the editor notes and the claims check as "not provided." Your editor sees what's still open.
Keep the proof exact. The Redwood numbers appear as given: cost per member $190 to $128, 6 to 17 new members per month, a $4,000 monthly ad budget and 90 days. They're SAMPLE numbers. Use your own real ones, and only ones you can back up.
Ban promise words. The prompt says never use "guarantee," "typically," "usually" or "most." That keeps soft claims out of the on-screen text and the voiceover.
Keep cells short. The prompt says 12 words or fewer per cell and 4 columns or fewer per table. An editor can scan that.
Ask for the claims check. It's how you confirm every line in a couple of minutes.
Adapt it. Swap in any ad: a webinar, a course, a lead magnet or a retainer. Change the platform and format. Keep the same four parts.
The result to expect
One Markdown file named editor-brief.md, titled "Video Editor Brief, SAMPLE Lumen Growth (Draft)." With the sample data you should see:
A 3-column brief summary. Goal: get gym owners to book a 20-minute strategy call. Audience: gym owners with 2 or more locations. Length: 30 seconds. Format: vertical video. Platform: Meta ads. Call to action: book a 20-minute strategy call. The source column says "SAMPLE ad idea."
A 4-column shot plan with five rows. Hook, 5 seconds. Change 1, 8 seconds. Change 2, 8 seconds. Proof, 6 seconds, with the Redwood numbers. Call to action, 3 seconds. Each row has on-screen text and a voiceover line that restate your facts.
Editor notes. The three notes you gave, then five more: music, brand colors, b-roll, voiceover talent and delivery deadline, each marked "not provided."
A 3-column claims check. One row for the Redwood numbers, marked as sample data and not verified. Then one row for each of the five not-provided items.
The chat reply summarizes the file and offers follow-ups, like edits to the draft. Nothing is published.
These are sample results from a made-up agency. Wording changes from run to run. Read every line before you send it to your editor.
Common mistakes and fixes
A shot has a length you never gave. Delete it. Say: "Use only the lengths given. Write 'not provided' for the rest."
The shot lengths get added up. Delete the total. Remind it: "Never calculate a new number such as a total, difference or multiple."
A music pick, color or b-roll idea shows up. Delete it. Remind it: "Never invent a detail. Write 'not provided.'"
A result or testimonial appears that you didn't give. Delete it. Remind it: "Never invent a result, testimonial, price or footage."
"Guarantee," "typically," "usually" or "most" appears. Delete it. Remind it: "Never use these words."
A table has more than 4 columns. Remind it: "Every table has 4 columns or fewer."
A cell is too long. Say: "Keep every cell to 12 words or fewer."
An offer shows up. Delete it. Remind it: "Never offer or mention discounts, bonuses, free trials, giveaways, pauses or downgrades."
You send it as is. Don't. Read it once, fill the gaps, then send it to your editor yourself.